Danielle Lea – Marketing Manager
I’m Danielle and I have a passion for marketing and delivering winning results – lovely to e-meet you! I’m a strong creative thinker with a commercial mindset, passionate about engaging audiences through innovative, thought-provoking, tactical brand campaigns. I have a demonstrated track record of developing and executing international B2B and B2C above and below-the-line marketing campaigns, from briefing and execution to analysis. I’m an exceptional project manager well versed in prioritising a varied workload, all while maintaining excellent brand representation. I’m a naturally energetic and independent person, I thrive in the workplace by finding a happy medium between working in a team environment and on my own. Here are some examples of my work:
Disney Cruise Line x The Disney Store
Disney Destinations partnered with the Disney Store to secure a Disney Cruise Line takeover of the Disney Store on Oxford Street, London – Europe’s busiest shopping street. The campaign was designed to raise awareness of the proximity of a Disney Cruise from the Disney Store – ‘Magical Sailings Only 2 Hours From Here.’ The takeover included external high-level graphics, window cling, cash and wrap, security gates, lift vinyl & dedicated DCL product window for merchandise launch.
Disney Destinations Brand Book
At The Walt Disney Company, I led the re-imagination of the Disney Destinations (DDI) Brand Book from end to end. This was an 8-month long project that saw me deliver a 56-page document that covers how DDI partners represent Walt Disney World Resort, Disneyland Paris & Disney Cruise Line. The Brand Book covers the importance of protecting the integrity and value of the Disney brand, as well as providing real-life examples of what to do, and what not to do. I launched the Brand Book to DDI partners with an in-person event, that saw our Director of Brand Management highlight the importance of the Disney brand and working within the Brand Guidelines covered in the re-imagined Brand Book.
Click the below image to view a sizzle video that was shared with those in attendance.
Walt Disney World Resort x British Airways Holidays
At The Walt Disney Company, I launched the first-ever joint marketing campaign between Disney and British Airways Holidays. The purpose of the campaign was to promote an ‘Early Booking Offer’ as well as educate the audience on the benefits and value of booking their on-site holiday to Walt Disney World Resort in Florida, with British Airways Holidays. The campaign ran across a mix of print, social, digital, email, and radio over a six-week period, targeting an audience of parents with children aged 0-14.
Danielle's Walkabout 